Home
16th May 2008
Newsletter Management/Email Campaigns
|
Marketing can be defined in many ways. But there are three factors that influence the profitability of any marketing effort. The Right Message... To The Right Market... At The Right Time! Most businesses miss one, two or all three of these factors, and as a result, have very ineffective marketing and advertising results. Also, most businesses compound these problems by spending a huge budget on image advertising, with no direct response offers at all. |
 |
Here's how to simply fix these combined problems:
1. Keep image advertising to a minimum
2. Test simple, inexpensive direct-response marketing methods, offering FREE Reports on different topics, samples, coupons, or other response devices filled with emotional response copy to find the messages that match the interests of YOUR target markets!
Don´t forget this one simple truth:
"People will buy when they are ready, not when you're ready to make a sale."
But that means that you have to be in front of them when they're ready to buy. In other words, you have to have a drip feed and constant follow up system because if you don't, someone else will land that business.
That "someone else" will be the person who either:
A) Followed up religiously, or (more likely)
B) Got lucky enough to cross paths with your customer at the right time.
The key is to stay in front of your customer. How? The fact is, "follow-up" is a time-consuming, tedious and labour-intensive task that is difficult to keep on track. Wouldn´t it be fantastic if your system could automatically and effortlessly send out e-newsletters which you have created?
